Social Media and Pr part two

As PRP we should remember that our organizations depend on us to their strategies flow in the right way and to reach the right people. As PRP how to we make sure that our organizations benefit from our services and to make sure that we are alert of what  is happening around our organizations. As PRP how can we make this field one of the best field ever to ensure that we do not get bored in the near future because this field is challenging, how to we empower each other, lets talk.